Shoppers already out in force on this Black Friday auto dealerships too. Hoping their Black Friday deals will give them the kind of boost they experienced before the pandemic. This weekend could be a nice uh Capper. For a November that seems to be building momentum for the Auto industry especially as they work their way through their month head into December which has become much more important for automakers and auto dealers. w
When you look at the month of November couple of things stand out here stronger. But higher incentive meaning greater deals that are out there. The average transaction price continues to Edge down a little bit now at 4,471 estimated sales rate of 16.5 million. All of this data coming to us from JD Power and global data, when you look at the sales rate for this year.
Now remember the beginning of the year people said we’re going to hit 16 million in Auto Sales that ain’t going to happen. Most believe it’s probably going to be about 157 maybe 15.8 which would be a slight increase from the 15.5 million that we saw last year in terms of the dealerships. We’re not back to the days that we saw, I would say maybe 8 to 10 years ago when you saw big bows on the cars and people coming in and making deals and dealers looking to make deals on Black Friday. But you will see more business this year and this weekend is expected to be relatively strong one it helps that the incentives are up substantially compared to last year. 45 to 60% greater incentives this year compared to last year. The profit per vehicle still halfway decent according to JD Power it comes out to about $2,200 that’s the expectation when you take a look at the auto dealer stocks. And we’re going to be showing you the big three here. Auto Nation, group one, Pensky Auto Group they’re all moving higher in large part because they continue to do well with that average profit per vehicle just under two uh 23 uh $2,300. And the auto loan rate it continues to come down a little bit now on average for a new vehicle 6.45%.